CBW is pleased to advise that it has recently completed the investment by leading retail sales management organisation, Saleslink Australasia, in Modern Baking in a move which will further enhance the growth strategy of Modern Baking. Along with investment, the MH Carnegie backed Saleslink will be applying its Australia wide retail sales management and marketing capacity in the business and will assist with product innovation and enhancing sales and distribution.
CBW advised the Modern Baking and its existing investors in the transaction.
MBC and its predecessor companies have been manufacturing biscuits and other baked goods for the Australian market since the 1950s. Now based in a purpose built 22,000 square meter facility in Melbourne’s Broadmeadows, they employ more than 150 staff and produce some of Australia’s most loved grocery products.
Originally called Universal Biscuits, the company grew in size and brands both organically and through acquisition of local manufacturers. In 2007, operations were consolidated into the current state-of-the-art manufacturing facility and offices.
Lead Partner on the transaction, Brett Burns was quoted as saying:
“ It was a fantastic to continue to assist in the transformation of Modern Baking having acted for the existing investor group in its acquisition in March 2012”